I thought that doing without mascara or lipstick was the worst thing to suffer as a bird, but doing without my own computer is far more detrimental to a woman's spirit. I'm hamstrung! I'm meant to be doing (amongst many other things) the new idents for all the BB projects as part of the development for the new portal and websites, but all I can do is research.
Which is no bad thing. What it makes me realise it just how good we are and how far we've come in a very short space of time. The mother brand (agency-speak for beatbullying.org) now has a complete brood comprising: BB Clic, BB Junior, BB Tunes, BB World, BB Sports, BB Workplace, BB World and BB Training. And there's one more but I've forgotten it. So each *division* needs its own identity. Each identity has to communicate the message of the project itself in addition to the core brand message. Just in case some of you wonder what I do all day long... (as someone said recently, *Work? All you do is a bit of drawing*) ...at the moment it involves thinking about the creative design and intent of such things. Then, as far as the portal is concerned and the 9 websites which will be developed, the information architecture for each has to be structured. For the uninitiated, this means working on the navigation, messaging, content and usability for each. No mean feat, when you've got no PC. So paper it is.
And soon you'll all be involved....part of understanding our brand objectives, positioning and strategy as an organisation is to revisit the *person* we think BB is. This is a hilarious but serious exercise in drilling down the brand and what it means. We first did it a few years ago with (in short) the outcome person being *Dermot O'Leary driving a Jensen Interceptor drinking Staropramen* although not obviously at the same time. Our competitors came out as different characters, although I shan't be divulging their profiles here!
So think on the following, Team BB, in readiness for the next big branding meeting - if we were a person, what sort of person whould we be? What car would we drive? What food would we eat? What sort of parties would we go to? Where would we go shopping? What do we like to do at the weekends? What sort of personality would we have? Answers for now as *comments* please....
SD The CD
Back online again! Blimey what a week its' been. We had the smooth appeal on Wednesday which started at an unearthly 4.30 am for me - fortuntately Lady Di was on hand to provide early morning jokes to wake us up - we managed to blag a cup of coffee at a lovely caff on Harrowby Road at 5.15am before the dreaded interview with David Prever at 7.15am! Ive never been so frightened in case I opened my mouth and something rude came out live on air. Thankfully, this did not happen. Anyway, I digress, the day went really well -it was really long, very enjoyable and at times really frantic - not good when people are shouting across the room trying to get the very last bids in for each hour. The team were amazing and spent all day doing laborious tasks with smiles on their faces. The Smooth team were also ace, bless Rosie K - she postponed her holiday by one day so that she could be there - what a fab woman!
The day ended at about 8pm by which time I was clinically dead so I ended up spending the most part of Thursday horizontally under a duvet - bliss!
Posted by: Pete Luv | Monday, November 06, 2006 at 02:29 PM