I thought that doing without mascara or lipstick was the worst thing to suffer as a bird, but doing without my own computer is far more detrimental to a woman's spirit. I'm hamstrung! I'm meant to be doing (amongst many other things) the new idents for all the BB projects as part of the development for the new portal and websites, but all I can do is research.
Which is no bad thing. What it makes me realise it just how good we are and how far we've come in a very short space of time. The mother brand (agency-speak for beatbullying.org) now has a complete brood comprising: BB Clic, BB Junior, BB Tunes, BB World, BB Sports, BB Workplace, BB World and BB Training. And there's one more but I've forgotten it. So each *division* needs its own identity. Each identity has to communicate the message of the project itself in addition to the core brand message. Just in case some of you wonder what I do all day long... (as someone said recently, *Work? All you do is a bit of drawing*) ...at the moment it involves thinking about the creative design and intent of such things. Then, as far as the portal is concerned and the 9 websites which will be developed, the information architecture for each has to be structured. For the uninitiated, this means working on the navigation, messaging, content and usability for each. No mean feat, when you've got no PC. So paper it is.
And soon you'll all be involved....part of understanding our brand objectives, positioning and strategy as an organisation is to revisit the *person* we think BB is. This is a hilarious but serious exercise in drilling down the brand and what it means. We first did it a few years ago with (in short) the outcome person being *Dermot O'Leary driving a Jensen Interceptor drinking Staropramen* although not obviously at the same time. Our competitors came out as different characters, although I shan't be divulging their profiles here!
So think on the following, Team BB, in readiness for the next big branding meeting - if we were a person, what sort of person whould we be? What car would we drive? What food would we eat? What sort of parties would we go to? Where would we go shopping? What do we like to do at the weekends? What sort of personality would we have? Answers for now as *comments* please....
SD The CD
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